Darewise Entertainment teams up with Deadfellaz Web3 brand



Animoca Brands’ Darewise Entertainment, creator of Life Beyond, announced a strategic partnership with DFZ Labs, creator of Deadfellaz Web3 brand.

Darewise and DFZ Labs said yesterday they have entered into partnership to support each other’s growth by sharing their expertise in Web3 with each other through an advisory framework as well as expanding their respective communities of Web3 players.

The Deadfellaz community, affectionately known as the Horde, is active in the streaming and content creation ecosystem, utilizing their Streamingfellaz (animated rigged avatars created by Hologram Labs) to showcase streamers’ gameplay from Web2 and Web3 on platforms including Twitch and YouTube. Darewise also teamed up recently with Honda.

Under the partnership, the streamers’ avatars and content will be utilized to showcase their offerings from Life Beyond, such as the upcoming BOTS game, and the alpha and beta versions of Life Beyond that will be available in Q2 and Q4 2024, respectively. For details please visit playlifebeyond.com.

To celebrate the partnership, Darewise has acquired three Deadfellaz PFP NFTs and 50 Packs of NFTs of an upcoming Deadfellaz Trading Card Game which will be used for community battles and engagement.

Betty, CEO of DFZ Labs (Deadfellaz), said in a statement, “Collaboration is one of the foundational cornerstones of Web3, and it is a huge honor to envision something new and build it alongside such visionary peers as Darewise and Animoca Brands. The exchange of value between our companies means we each benefit from our respective expertise, which grows the entire ecosystem and pushes what we build forward, together. Huge thank you to the Darewise team.”

Benjamin Charbit, CEO of Darewise Entertainment, said in a statement, “The Deadfellaz brand is one of the most recognized IPs in the Web3 space thanks not only to its strong visual identity but also to the values it represents and its strong commitment to gaming and the empowerment of its community. We are looking forward to our working closely together and sharing each other’s expertise.”

Life Beyond is a gaming metaverse where players embark on a journey to build a new civilization on Planet Dolos. In this sci-fi world powered by a player-driven tokenized economy, player-citizens can decide who they want to become and the role they want to play in Life Beyond’s complex and many-layered society.

DFZ Labs is a Web3 company pioneering the convergence of blockchain technology with storytelling, art and entertainment to create products and experiences that redefine the relationship between community and brand. Founded in 2021, DFZ Labs has a focus on digital identity, creator empowerment and embracing evolving technology. DFZ includes Deadfellaz, DFZ Gaming, and the upcoming TCG, codenamed ‘RIP TCG’.

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