‘Jelly Donut Blush’ Is the Viral TikTok Trick for That Perfectly Glazed Glow

As far as beauty is concerned, it seems like everyone is in search of that elusive “glow.” See: the viral makeup trend on TikTok, “jelly donut blush.” The technique promises just the right amount of highlighter and blush for perfectly highlighted, glowy—or should we say glazed—cheekbones.

This new beauty trend is based on a simple, gourmet inspiration: the jelly donut. With its circular shape and red jelly center, the jelly donut’s image was appropriated by beauty enthusiasts, who turned it into a makeup trend that went viral in just a few days. Now racking up several million views on TikTok, jelly donut blush has conquered the beauty sphere thanks to its simplicity, a two-step application, and its results, adding color to the cheeks as well as an effervescent glow. It’s a winning formula that will be a major trend through winter 2024 and beyond.

How to apply jelly donut blush:

It’s super easy to partake in the jelly donut blush trend: Start by drawing a circle (like the shape of a donut) with highlighter on the center of your cheekbone. Then place a small dot of blush (the donut’s jelly) in this circle. Finally, blend the whole thing by stretching the color over the entire cheekbone with a blush brush. That’s all there is to it!

To best replicate this trend, choose creamy, liquid products, which are easier to blend and work with a brush. Glow and pep guaranteed!