Sydney Warner Is Leaning In—All In—to WAG Life

He thought they were being ridiculous, but did end up sliding into Warner’s DMs. They met up a few months later and married two years after that. About two years ago, Warner began to notice that people online were super engaged in her content about the NFL.

“I was like, wait, people are obsessed in a good way,” she says. “This is incredible how interested people are in these games, in our lives, and in our outfits. It’s wild. I noticed a big shift of, yeah, we’re interested in the men, but also let’s talk about these wives a little bit and what they’ve got going on.”

After having her son, Beau, in March, Sydney Warner says she’s even more excited to lean into WAG content and grow her brand as a new mom in this unique role.

“We’re going to hit it hard,” she says. “We’re going to do ‘Get Ready With Me.’ We’re going to do ‘Spend the Day With Me.’ Outfits, of course. All the things people want to see are definitely going to be there. I feel like this year is a big year, so it’s going to be good. We’re so excited.”