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The Voice talent show is taking a leap into the metaverse with The Voice Coach Battle, a new show that will debut in The Sandbox.
ITV Studios, which produces the NBC show The Voice, has teamed with Animoca Brands’ The Sandbox, a decentralized gaming platform, to introduce The Voice Coach Battle. This collaboration promises fans an immersive Web3 gaming experience where they can step into the shoes of celebrity coaches, hit the iconic red button, and guide talent to stardom.
The partnership between The Sandbox, Virtual Brand Group (VBG), and ITV Studios brings together entertainment and gaming. The Voice Coach Battle is an interactive journey that mirrors the real-life excitement of the hit TV show, with players empowered to make crucial decisions that shape their virtual contestants’ destinies.
Arthur Madrid, CEO and cofounder of The Sandbox, said in a statement, “The Sandbox is a hub for creativity, discovery, and self-expression, naturally making it the perfect venue for ‘The Voice.’ We are very excited to collaborate with them and bring the show’s energy into the digital realm.”
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Justin W. Hochberg, CEO of Virtual Brand Group, said in a statement, “The future of entertainment is here now with new ways to unite and delight ‘The Voice’ fans globally. Collaborating with ITV Studios and the Sandbox created a unique opportunity for VBG to merge the physical and digital worlds with three innovations.”
Fans of The Voice can expect an authentic and engaging experience within The Voice Coach Battle. From blind auditions to the final live show, players will be immersed in the world of competitive singing, interacting with virtual contestants and making strategic decisions to propel their chosen artist to victory.
One of the features of The Voice Coach Battle is its integration with the ongoing season of NBC’s The Voice. Players can play along with the show, predicting which contestants will advance and even winning exclusive limited NFTs as they correctly forecast the winners.
Jurian van der Meer, EVP Brand Licensing, Global Partnerships, ITV Studios, commented on the collaboration, stating, “Our collaboration with The Sandbox to launch ‘The Voice Coach Battle’ represents an exciting step forward for our esteemed franchise.”
As players progress through the game, they will receive guidance from four new celebrity coaches designed exclusively for The Voice Coach Battle. Each coach brings their own musical backstory and expertise, helping players navigate the challenges of the competition.
At its core, The Voice Coach Battle is not just about gaming; it’s about community, creativity, and the shared love of music, the companies said.
The celebrity coaches include Eon B. Rabbit, Kid Flaire, Cenalia, and IngoAmelis. Designed by an Academy Award nominee, each coach has their own musical backstory. These coaches assist the players along the way, guiding them toward the final Live Show.
